Early-stage investors in founders with lived experience.
We back B2B and B2C companies at pre-seed and seed.
How we Invest
We back B2B & B2C companies across the systems shaping our polycultural future. We look for founders whose diverse background or lived experience gives them a unique competitive advantage.
Pre-seed & seed
Stage
$500k-$2M
Size
We like to lead, help shape the round, and often take board seats — but we’re flexible on structure and comfortable partnering with others. Our goal is to be on your team.
We don’t just price rounds, we partner.
CEO Coaches
From leadership to board management to the hard calls
Operator Allies
Practical company-building instincts through key milestones
Storytelling
Landing the narrative for customers and investors
Deep Network
Connections to the customers, investors and experts who can accelerate you
Where we invest
Every platform shift creates noise. Most capital clusters in the middle - chasing incremental ideas that are easy to replicate. We stay on the edges of the innovation spectrum — where advantage compounds. On one end, technology rewriting what’s possible. On the other, human solutions reclaiming what matters.
Deep Technology Leverage
Software that drives new behavior — and new value.
Every platform shift creates noise. Most capital clusters in the middle - chasing incremental ideas that are easy to replicate. We stay on the edges of the innovation spectrum - where advantage compounds. On one end, technology rewriting what’s possible. On the other, human solutions reclaiming what matters.
Deep Humanity
Solutions for the emotional, social, and physical needs AI can’t close.
As the world automates, certain needs don’t go away - they deepen. Care, identity, pleasure, trust, belonging. We invest in companies built around these gaps - where the product, brand, or experience address needs technology alone can’t solve. These businesses don’t compete with AI - they become more valuable because of it. They build moats through 10x better product, community, trust, or physical presence and have strong cultural intuition.
We stay away from the Commodity Middle - incremental automation, point solutions, thin wrappers, and products without durable advantage.
Backing the Polycultural Future
When a new platform emerges, capital tends to concentrate around the usual founder-archetypes, the same networks, the same pattern-matching.
BBG started in the mobile era by betting against that reflex: backing female founders building from lived experience and deep consumer understanding. Over time, that lens expanded to diverse teams closest to new users, new markets, and overlooked problems.
Now, in today’s Al era, the challenge - and the opportunity - runs even deeper. The next generation of enduring companies should be built by founders with real proximity to the problems they’re solving, and affinity with its users. We're here to back them.
Our proprietary research across 2,000 Americans reveals how identity is becoming more fluid, and how that shift is reshaping demand across our biggest areas of fundamental need - health, work & learning, consumer, financial services and legacy industry - creating new opportunities for founders who understand these users from the inside. Read our report: Investing in the Polycultural Future of America
BBG started in the mobile era by betting against that reflex: backing female founders building from lived experience and deep consumer understanding. Over time, that lens expanded to diverse teams closest to new users, new markets, and overlooked problems.
Now, in today’s Al era, the challenge - and the opportunity - runs even deeper. The next generation of enduring companies should be built by founders with real proximity to the problems they’re solving, and affinity with its users. We're here to back them.
Our proprietary research across 2,000 Americans reveals how identity is becoming more fluid, and how that shift is reshaping demand across our biggest areas of fundamental need - health, work & learning, consumer, financial services and legacy industry - creating new opportunities for founders who understand these users from the inside. Read our report: Investing in the Polycultural Future of America
Founder market fit lives on two vectors: learned and lived experience. There’s no doubt that classic “learned” or professional background can qualify someone to win, but we believe that “lived” experience — the intangibles that make a founder deeply identify with, and understand, their target market — can provide an unfair advantage.
Our values
Diversity is a competitive edge.
Lived insight sees around corners.
Bias to action.
We move in real time - hiring, focus, product, the next raise.
Network is a compounding advantage.
The right customer, hire, advisor, or investor changes the slope.
Frank, but empathetic.
Support, honesty, and the occasional reality check.
Art and science.
Great investing is instinct and rigor.
Make Change.
Make Money.
